Cleaned up the checkout page by tightening up the design and removing a BUNCH of fields that weren’t necessary for the sale. It’s a simple idea really, the fewer things to fill out the more likely it is to convert the sale. After all, I sell a digital product so why would I need your home address? Why not let you fill in your name and profile details, after you purchase? These are the details that make buying your product a smooth experience, or a buying nightmare.