Hey, you! Yeah, the one who’s wasting hours upon hours scrolling through Tumblr for another mildly amusing cat gif.
I know you have better things to do, and if you’re reading this blog then you probably have ambitions for your web experience that extends beyond browsing image sharing sites.
For you happy few, I want to give a bit of a pep talk. To motivate you to commit to your dream of founding the next big thing on the web. We all daydream about stumbling into web-based stardom in one form or another, so why not pursue those dreams in earnest?
C’mon, let’s give it some serious thought.
I think the recent explosion of the relatively new social media service Pinterest is a great example of how ordinary people achieve huge success on the web.
Less than a year ago, Pinterest was a medium level website with a small following and little to no media coverage.
Then seemingly, overnight, the site exploded in popularity, going from a struggling site to one with over 11 million viewers a month within a very short period of time. The developers behind Pinterest run a small operation—less than fifty employees in all—and yet they’ve managed to cultivate massive success.
The most amazing thing about Pinterest is that it doesn’t really offer any groundbreaking features to its users. It’s simply a new platform through which people can share info with other users. Designed to look like a pin-up board, people on Pinterest can pin up text, photos, and videos that they find interesting, funny, or worth talking about.
It’s essentially a refinement of an experience on the web that’s already ubiquitous. And that’s key.
Evolutionary, not Revolutionary
Pinterest’s path is nothing new, but it does teach a valuable lesson to web entrepreneurs looking to stake their claim to fame:
You don’t need to reinvent a person’s fundamental browsing experience in order to create a successful enterprise. All you need to do is identify a pressing demand in the blogosphere, and think of an innovative (and feasible) way to meet that demand.
For example, say that you happen to notice that a number of graphic designers complain about the difficulty with a certain design software.
While it probably isn’t within your skill set to create a more user friendly software, perhaps you could find the resources to build a site for graphic designers to vent about their frustrations and brainstorm solutions to common problems in their profession.
There was a need, and you created a space to address it.
If you ever want to have any success on the web, you have to hold yourself up to the highest standards in everything you do.
From the idea stage, to actual design, to execution and implementation— you can only hope to succeed if you remain dedicated at every stage.
A half-brained idea won’t have a chance when you try to design for it, nor will you be able to execute it in an appealing manner.
A great idea isn’t worth anything if you aren’t willing to get down and dirty with the design and coding problems involved in making a site worthwhile.
Stay strong throughout or don’t bother at all; remember, there are millions of hungry entrepreneurs who trying for the same success as you.
Whatever you do, you better make it count.