As with any content strategy — it's best to go with what fits your overall business strategy.My core idea is to use MICRO-posts.
My nature is to hire a developer to create a minimalist mobile app, but publishing a daily email was the smarter/better approach for my niche and target audience. It's my belief (and experience) that your content creation/publishing/marketing strategies should reflect the needs of your target audience.Reason #3: My nature is to do extensive research and go into long writing form. That'ss also part of the personal challenge I put into this project.
This really depends on your end goal(s). If you want/need search engines to index your content, you're better served using the standard blog post type.So I guess my post will be longer than those on @Ray 's site. Is the Stream still a reasonable tool for that then?
Comparing a 400-word post to a 4,000-word post is a little tricky. If your post is on a topic like "Caching", you're probably going to lean towards 4,000+ words, but if you write about boiling an egg, you can get your message across in 400 words or less.Say my post will be between 150 and 600 words. Is there a point hoping about having some SEO results someday when the norm seems to be 3,000 to 5,000 posts today.
It's not about micro vs. long-form, for the most part, it's about quality.So, what would be the advantage of micro-posting and how can I compete against long-form posts with them?
You have to get out there and find out what works for your business and audience. I've found great success with email-only content. With an email list of 980 subs, I've managed to generate a tremendous amount of revenue for my consulting business. The newsletter is somewhat unfocused, and largely a diary of my work week, but it works, for that list.Best way to gain new subscribers to my email list with such micro content? I aimed at sharing this content by email, then published to my web site the day after or so.
Just published them on Facebook?
Podcasts are great if you have something of substance to talk about AND an audience that wants to listen to your podcast.May be you guys can share your thoughts about podcasts? Are they really popular in the US? Can I do without YouTube?
If your post is on a topic like "Caching", you're probably going to lean towards 4,000+ words, but if you write about boiling an egg, you can get your message across in 400 words or less.
Ha!! I wish this were true, but this has not been my experience. Also, I really don't care about gaining subs for the sake of having a high sub count. I'd rather have 5k engaged subs, than 100k subs with a 5% open rate, but that's just me.1 - The info I miss in reading your reply is: HOW did you create your 2 lists?
I have seen people being attracted like bees on flowers when it comes to religion: They just click and subscribes when seeing the word Bible or Coran, etc.
Still, what was your strategy to get people on your Library66's list? How many of them and how much time did it take? using what methods, steps?
- What publishing format?
- Plus and minus of that format?
- Acquisition stsrategy?
Reason #1: Not my mother tongue.