In a pretty interesting move Threadloom has just been acquired by VerticalScope in what looks like a way for VS to get a good grip on some powerful, data-driven tools for their vast communities.
Congrats to the ThreadLoom team. I don’t use the products myself but they are clearly popular with a good team behind them, so I’d guess the process will be all bust invisible for their customers.
Of course, when larger and larger companies are running through your site’s data you have to wonder how much of your site is still yours, truly. While we always own the lock and key to our websites (right?) there is powerful tech out there that increasingly controls how others find us and even changes how they see our content.
The tools behind ThreadLoom seem to be built with good intentions for the independent site owner, and with these kinds of acquisitions you always hope to see it stay that way. With a vested interest to use the tool for their own network I’m curious to see how skewed the development of the product will be in favor of VS customers first, or if the entire service will still thrive in unison.
Let ThreadLoom’s success serve as an example to the scale it is possible to build our own visions into and to keep pressing forward!