Building an email list is one of the most rewarding and challenging things of building a business. I’ve had a few lists of my own over the years and know both of those sides very well.
The rewarding side is that you can easily keep in touch with people who follow you and build a reach. Having an email list is a colossal asset to anybody trying to promote themselves and their work.
But with great rewards come great challenges. You know building an email list takes time and dedication — especially to build a quality one. You know that strategically designing and placing a form can make or break conversion rates.
You know these things, but before you can even get there, you have to add the actual email forms to your website first. And that’s usually a pretty confusing, problematic step.
This is the problem I wanted to address with my new plugin.
Continue reading →